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The Operator
Every week I write about one operational problem in DTC — retention, cash flow, email, or hiring — and explain exactly how I'd approach it. Based on scaling a brand to $4.2M ARR, bootstrapped.
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What you get
Real numbers
Not vague advice. Actual revenue figures, conversion rates, and timelines from my brand and the brands I study.
One topic, deep
Each issue covers one operational problem in depth — no roundups, no listicles. One thing you can implement this week.
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I'm not selling a course, a community, or a mastermind. The newsletter is the thing. That's it.
Recent issues
The 3-Email Abandoned Cart Sequence That Recovered $180K Last Year
How We Financed $300K of Q4 Inventory Without a Bank Loan
The Retention Mistake That Was Costing Us 30% of Potential Revenue
Our Black Friday Email Strategy (The Year We Finally Got It Right)
These are also published as articles on this site.