All essays

5 articles on building DTC brands — retention, cash flow, hiring, and more.

Email & Retention

3

The 3-Email Abandoned Cart Sequence That Recovered $180K Last Year

January 8, 2025·7 min read

The Retention Mistake That Was Costing Us 30% of Potential Revenue

February 12, 2025·5 min read

Our Black Friday Email Strategy (The Year We Finally Got It Right)

November 5, 2024·8 min read

Cash Flow

1

How We Financed $300K of Q4 Inventory Without a Bank Loan

December 3, 2024·6 min read

Team & Hiring

1

I Hired Wrong Twice Before I Understood This

March 3, 2025·6 min read